Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler,
2009.
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-8349-9495-0 |
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| Physical Description: | digital. |
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| ISBN: | 9783834994950 |
| DOI: | 10.1007/978-3-8349-9495-0 |