Creative strategy in advertising /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Belmont, California :
Wadsworth,
c1992.
|
| Edition: | 4th ed. |
| Subjects: | |
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MARC
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| 100 | 1 | 0 | |a Jewler, A. Jerome. |
| 245 | 1 | 0 | |a Creative strategy in advertising / |c A. Jerome Jewler. |
| 250 | |a 4th ed. | ||
| 260 | 0 | |a Belmont, California : |b Wadsworth, |c c1992. | |
| 300 | |a xiii, 418 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising copy. | |
| 650 | 0 | |a Advertising layout and typography. | |
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