Creative strategy in advertising /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Belmont, California :
Wadsworth,
c1992.
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| Edition: | 4th ed. |
| Subjects: | |
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| Physical Description: | xiii, 418 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0534162908 |