Services marketing : people, technology, strategy /

Services marketing : people, technology, strategy /

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Bibliographic Details
Main Author: Lovelock, Christopher
Other Authors: Wirtz, Jochen
Format: Book
Language:English
Published: Boston : Pearson, 2011.
Edition:7th ed.
Subjects:
Customer services > Marketing.
Professions > Marketing.
Service industries > Marketing.
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Description
Physical Description:648 p : ill ; cm.
ISBN:9780273756064

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