Cita APA (7a ed.)
Lovelock, C., & Wirtz, J. (2011). Services marketing: People, technology, strategy (7th ed.). Pearson.
Cita Chicago Style (17a ed.)
Lovelock, Christopher, y Jochen Wirtz. Services Marketing: People, Technology, Strategy. 7th ed. Boston: Pearson, 2011.
Cita MLA (9a ed.)
Lovelock, Christopher, y Jochen Wirtz. Services Marketing: People, Technology, Strategy. 7th ed. Pearson, 2011.
Precaución: Estas citas no son 100% exactas.