Cita APA (7th ed.)
Lovelock, C., & Wirtz, J. (2011). Services marketing: People, technology, strategy (7th ed.). Pearson.
Cita Chicago (17th ed.)
Lovelock, Christopher, i Jochen Wirtz. Services Marketing: People, Technology, Strategy. 7th ed. Boston: Pearson, 2011.
Cita MLA (9th ed.)
Lovelock, Christopher, i Jochen Wirtz. Services Marketing: People, Technology, Strategy. 7th ed. Pearson, 2011.
Atenció: Aquestes cites poden no estar 100% correctes.