APA (7th ed.) Citation

Malhotra, N. K., Wills, P., & Birks, D. F. (2012). Marketing research: An applied approach (4th ed.). Pearson.

Chicago Style (17th ed.) Citation

Malhotra, Naresh K., Peter Wills, and David F. Birks. Marketing Research: An Applied Approach. 4th ed. Harlow, England: Pearson, 2012.

MLA (9th ed.) Citation

Malhotra, Naresh K., et al. Marketing Research: An Applied Approach. 4th ed. Pearson, 2012.