APA (7th ed.) Zitazioa
Malhotra, N. K., Wills, P., & Birks, D. F. (2012). Marketing research: An applied approach (4th ed.). Pearson.
Chicago Style (17th ed.) Zitazioa
Malhotra, Naresh K., Peter Wills, eta David F. Birks. Marketing Research: An Applied Approach. 4th ed. Harlow, England: Pearson, 2012.
MLA (9th ed.) Zitazioa
Malhotra, Naresh K., et al. Marketing Research: An Applied Approach. 4th ed. Pearson, 2012.
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