Malhotra, N. K., Wills, P., & Birks, D. F. (2012). Marketing research: An applied approach (4th ed.). Pearson.
芝加哥风格引文Malhotra, Naresh K., Peter Wills, 与 David F. Birks. Marketing Research: An Applied Approach. 4th ed. Harlow, England: Pearson, 2012.
MLA引文Malhotra, Naresh K., et al. Marketing Research: An Applied Approach. 4th ed. Pearson, 2012.
警告：这些引文格式不一定是100％准确.