Marketing research : an applied approach /

Marketing research : an applied approach /

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Bibliographic Details
Main Author: Malhotra, Naresh K.
Other Authors: Wills, Peter, Birks, David F.
Format: Book
Language:English
Published: Harlow, England : Pearson, 2012.
Edition:4th ed.
Subjects:
Marketing research.
Marketing > Recherche > Méthodologie.
Marketing > Recherche.
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