APA-referens (7:e uppl.)

Malhotra, N. K., Wills, P., & Birks, D. F. (2012). Marketing research: An applied approach (4th ed.). Pearson.

Chicago-referens (17:e uppl.)

Malhotra, Naresh K., Peter Wills, och David F. Birks. Marketing Research: An Applied Approach. 4th ed. Harlow, England: Pearson, 2012.

MLA-referens (9:e uppl.)

Malhotra, Naresh K., et al. Marketing Research: An Applied Approach. 4th ed. Pearson, 2012.