Marketing management /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | |
| Fformat: | Llyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Boston :
Pearson,
2016.
|
| Rhifyn: | 15th ed. |
| Pynciau: | |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
Tabl Cynhwysion:
- Understanding marketing management
- Defining marketing for the 21st century
- Developing marketing strategies and plans
- Capturing marketing insights
- Collecting information and forecasting demand
- Conducting marketing research
- Connecting with customers
- Creating long-term loyalty relationships
- Analyzing consumer markets.