Marketing management /
Spremljeno u:
| Glavni autor: | |
|---|---|
| Daljnji autori: | |
| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
Boston :
Pearson,
2016.
|
| Izdanje: | 15th ed. |
| Teme: | |
| Oznake: |
Bez oznaka, Budi prvi tko označuje ovaj zapis!
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Sadržaj:
- Understanding marketing management
- Defining marketing for the 21st century
- Developing marketing strategies and plans
- Capturing marketing insights
- Collecting information and forecasting demand
- Conducting marketing research
- Connecting with customers
- Creating long-term loyalty relationships
- Analyzing consumer markets.