Marketing management /

Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Kotler, Philip
Drugi avtorji: Keller, Kevin Lane, 1956-
Format: Knjiga
Jezik:angleščina
Izdano: Boston : Pearson, 2016.
Izdaja:15th ed.
Teme:
Oznake: Označite
Brez oznak, prvi označite!
Kazalo:
  • Understanding marketing management
  • Defining marketing for the 21st century
  • Developing marketing strategies and plans
  • Capturing marketing insights
  • Collecting information and forecasting demand
  • Conducting marketing research
  • Connecting with customers
  • Creating long-term loyalty relationships
  • Analyzing consumer markets.