Marketing management /
Guardat en:
| Autor principal: | |
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| Altres autors: | |
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Boston :
Pearson,
2016.
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| Edició: | 15th ed. |
| Matèries: | |
| Etiquetes: |
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Taula de continguts:
- Understanding marketing management
- Defining marketing for the 21st century
- Developing marketing strategies and plans
- Capturing marketing insights
- Collecting information and forecasting demand
- Conducting marketing research
- Connecting with customers
- Creating long-term loyalty relationships
- Analyzing consumer markets.