Marketing management /
Sparad:
| Huvudupphov: | |
|---|---|
| Övriga upphov: | |
| Materialtyp: | Bok |
| Språk: | engelska |
| Utgiven: |
Boston :
Pearson,
2016.
|
| Upplaga: | 15th ed. |
| Ämnen: | |
| Taggar: |
Inga taggar, Lägg till första taggen!
|
MARC
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| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Marketing management / |c Philip Kotler, Kevin Lane Keller. |
| 250 | |a 15th ed. | ||
| 260 | |a Boston : |b Pearson, |c 2016. | ||
| 300 | |a xxii, 657, [127] p : |b col. ill ; |c 29 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. | |
| 650 | 0 | |a Marketing |x Management. | |
| 700 | 1 | |a Keller, Kevin Lane, |d 1956-. | |
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