Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.
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Chicago Style (17th ed.) Citation
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15th ed. Boston: Pearson, 2016.
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MLA (9th ed.) Citation
Kotler, Philip, and Kevin Lane Keller. Marketing Management. 15th ed. Pearson, 2016.
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Warning: These citations may not always be 100% accurate.