Cita APA (7th ed.)
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.
Cita Chicago (17th ed.)
Kotler, Philip, i Kevin Lane Keller. Marketing Management. 15th ed. Boston: Pearson, 2016.
Cita MLA (9th ed.)
Kotler, Philip, i Kevin Lane Keller. Marketing Management. 15th ed. Pearson, 2016.
Atenció: Aquestes cites poden no estar 100% correctes.