Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.
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Tohutoru Kātū Chicago (17th ed.)
Kotler, Philip, me Kevin Lane Keller. Marketing Management. 15th ed. Boston: Pearson, 2016.
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Tohutoro MLA (9th ed.)
Kotler, Philip, me Kevin Lane Keller. Marketing Management. 15th ed. Pearson, 2016.
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