Marketing management /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Keller, Kevin Lane, 1956-
Format: Book
Language:English
Published: Boston : Pearson, 2016.
Edition:15th ed.
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Description
Physical Description:xxii, 657, [127] p : col. ill ; 29 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781292092621