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Marketing today's academic library : a bold new approach to communicating with students /

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Sparad:
Huvudupphov: Mathews, Brian (Brian Scott)
Materialtyp: Bok
Språk:engelska
Utgiven: Chicago : American Library Association, 2009.
Ämnen:
Academic libraries > Marketing.
Academic libraries > Public relations.
Advertising > Libraries.
Libraries and students.
Libraries.
Marketing.
Public Relations.
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Innehållsförteckning:
  • Do libraries need to advertise?
  • Defining the user
  • Student need states
  • The library as product
  • Conducting marketing research
  • Building relationships
  • Developing brand strategies
  • Promotional building blocks
  • Designing messages
  • Measuring the impact
  • Putting it all together.

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