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क्यूआर कोड

Marketing today's academic library : a bold new approach to communicating with students /

अन्य संस्करण दिखाएं (3)
में बचाया:
मुख्य लेखक: Mathews, Brian (Brian Scott)
स्वरूप: पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: Chicago : American Library Association, 2009.
विषय:
Academic libraries > Marketing.
Academic libraries > Public relations.
Advertising > Libraries.
Libraries and students.
Libraries.
Marketing.
Public Relations.
टैग: टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
विषय - सूची:
  • Do libraries need to advertise?
  • Defining the user
  • Student need states
  • The library as product
  • Conducting marketing research
  • Building relationships
  • Developing brand strategies
  • Promotional building blocks
  • Designing messages
  • Measuring the impact
  • Putting it all together.

समान संसाधन