Marketing today's academic library : a bold new approach to communicating with students /

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Detalles Bibliográficos
Autor principal:	Mathews, Brian (Brian Scott)
Formato:	Libro
Lenguaje:	inglés
Publicado:	Chicago : American Library Association, 2009.
Materias:	Academic libraries > Marketing. Academic libraries > Public relations. Advertising > Libraries. Libraries and students. Libraries. Marketing. Public Relations.
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