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Marketing today's academic library : a bold new approach to communicating with students /

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Wedi'i Gadw mewn:
Prif Awdur: Mathews, Brian (Brian Scott)
Fformat: Llyfr
Iaith:Saesneg
Cyhoeddwyd: Chicago : American Library Association, 2009.
Pynciau:
Academic libraries > Marketing.
Academic libraries > Public relations.
Advertising > Libraries.
Libraries and students.
Libraries.
Marketing.
Public Relations.
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