Marketing today's academic library : a bold new approach to communicating with students /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
American Library Association,
2009.
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| Subjects: | |
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MARC
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| 100 | 1 | |a Mathews, Brian |q (Brian Scott). | |
| 245 | 1 | 0 | |a Marketing today's academic library : |b a bold new approach to communicating with students / |c Brian Mathews. |
| 260 | |a Chicago : |b American Library Association, |c 2009. | ||
| 300 | |a xv, 171 p : |b ill ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. | |
| 650 | 0 | |a Academic libraries |x Marketing. | |
| 650 | 0 | |a Academic libraries |x Public relations. | |
| 650 | 0 | |a Advertising |x Libraries. | |
| 650 | 0 | |a Libraries and students. | |
| 650 | 1 | 2 | |a Libraries. |
| 650 | 1 | 2 | |a Marketing. |
| 650 | 1 | 2 | |a Public Relations. |
| 908 | |a 150622 | ||
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