Marketing today's academic library a bold new approach to communicating with students /

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Bibliographic Details
Main Author:	Mathews, Brian (Brian Scott)
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Chicago : American Library Association, 2009.
Subjects:	Academic libraries > Marketing. Academic libraries > Public relations. Libraries and students. Advertising > Libraries. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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