Marketing today's academic library a bold new approach to communicating with students /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago :
American Library Association,
2009.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Do libraries need to advertise?
- Defining the user
- Student need states
- The library as product
- Conducting marketing research
- Building relationships
- Developing brand strategies
- Promotional building blocks
- Designing messages
- Measuring the impact
- Putting it all together.