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Marketing today's academic library : a bold new approach to communicating with students /

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Hovedforfatter: Mathews, Brian (Brian Scott)
Format: Bog
Sprog:engelsk
Udgivet: Chicago : American Library Association, 2009.
Fag:
Academic libraries > Marketing.
Academic libraries > Public relations.
Advertising > Libraries.
Libraries and students.
Libraries.
Marketing.
Public Relations.
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Fysisk beskrivelse:xv, 171 p : ill ; 23 cm.
Bibliografi:Includes bibliographical references and index.
ISBN:0838909841 (alk. paper)
9780838909843 (alk. paper)

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