Total customer value management : transforming business thinking /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi Thousand Oaks :
Response Books,
2010.
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| Subjects: | |
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MARC
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| 100 | 1 | |a Mahajan, Gautam, |d 1946-. | |
| 245 | 1 | 0 | |a Total customer value management : |b transforming business thinking / |c Gautam Mahajan. |
| 260 | |a New Delhi |a Thousand Oaks : |b Response Books, |c 2010. | ||
| 263 | |a 1009 | ||
| 300 | |a xx, 326 p : |b ill ; |c cm. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Prologue: from best practices to next practices -- Total CVM and the company -- The fundamentals -- Existing programmes and total CVM -- The customer bill of rights and the circle of promises -- Strategic and operational managers and total CVM -- Total CVM and sales and marketing: chief marketing officer -- Total CVM: support, staff and operational managers -- The frontline people -- Bottom-up total CVM: customer-circles -- Total CVM and certification -- Epilogue: total CVM at Glacier Products. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Total quality management. | |
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