Cita APA (7th ed.)
Mahajan, G. (2010). Total customer value management: Transforming business thinking. Response Books.
Cita Chicago (17th ed.)
Mahajan, Gautam. Total Customer Value Management: Transforming Business Thinking. New Delhi Thousand Oaks: Response Books, 2010.
Cita MLA (9th ed.)
Mahajan, Gautam. Total Customer Value Management: Transforming Business Thinking. Response Books, 2010.
Atenció: Aquestes cites poden no estar 100% correctes.