APA (7th ed.) Citation

Mahajan, G. (2010). Total customer value management: Transforming business thinking. Response Books.

Chicago Style (17th ed.) Citation

Mahajan, Gautam. Total Customer Value Management: Transforming Business Thinking. New Delhi Thousand Oaks: Response Books, 2010.

MLA (9th ed.) Citation

Mahajan, Gautam. Total Customer Value Management: Transforming Business Thinking. Response Books, 2010.

Warning: These citations may not always be 100% accurate.