Marketing models : multivariate statistics and marketing analytics /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Australia Mason, Ohio :
South-Western, Cengage Learning,
2013.
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| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
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| Physical Description: | xi, 206 p. : ill ; 26 cm. |
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| Bibliography: | Includes bibliographical references (p. 199-200) and index. |
| ISBN: | 9781133588108 |