Marketing models : multivariate statistics and marketing analytics /

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Bibliographic Details
Main Author:	Lacobucci, Dawn
Format:	Book
Language:	English
Published:	Australia Mason, Ohio : South-Western, Cengage Learning, 2013.
Subjects:	Marketing > Mathematical models. Marketing > Statistical methods. Multivariate analysis.
Online Access:	Table of contents only Contributor biographical information Publisher description
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