Marketing models : multivariate statistics and marketing analytics /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia Mason, Ohio :
South-Western, Cengage Learning,
2013.
|
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
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| 010 | |a 2012944428 | ||
| 020 | |a 9781133588108 | ||
| 035 | |a (OCoLC)ocn822582017 | ||
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| 050 | 1 | |a HF5415.2 |b .I39 | |
| 100 | 1 | |a Lacobucci, Dawn. |9 7110 | |
| 245 | 1 | 0 | |a Marketing models : |b multivariate statistics and marketing analytics / |c Dawn Lacobucci. |
| 260 | |a Australia |a Mason, Ohio : |b South-Western, Cengage Learning, |c 2013. | ||
| 300 | |a xi, 206 p. : |b ill ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references (p. 199-200) and index. | ||
| 650 | 0 | |a Marketing |x Mathematical models. |9 7111 | |
| 650 | 0 | |a Marketing |x Statistical methods. |9 7112 | |
| 650 | 0 | |a Multivariate analysis. |9 7113 | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1307/2012944428-t.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1307/2012944428-b.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy1307/2012944428-d.html |
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