Bayesian statistics and marketing

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Bibliographic Details
Main Author:	Rossi, Peter E. (Peter Eric), 1955-
Corporate Author:	ebrary, Inc
Other Authors:	Allenby, Greg M. (Greg Martin), 1956-, McCulloch, Robert E. (Robert Edward)
Format:	Electronic eBook
Language:	English
Published:	Chichester, England : J. Wiley, 2006,c2005.
Edition:	Reprinted with corrections.
Series:	Wiley series in probability and statistics
Subjects:	Bayesian statistical decision theory. Marketing research > Mathematical models. Marketing > Mathematical models. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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