Marketing models : multivariate statistics and marketing analytics /

Marketing models : multivariate statistics and marketing analytics /

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Bibliographic Details
Main Author: Lacobucci, Dawn
Format: Book
Language:English
Published: Australia Mason, Ohio : South-Western, Cengage Learning, 2013.
Subjects:
Marketing > Mathematical models.
Marketing > Statistical methods.
Multivariate analysis.
Online Access:Table of contents only
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Table of contents only
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Nairobi Campus: Open Shelves

Holdings details from Nairobi Campus: Open Shelves
Call Number: HF5415.2.I39 2013
Barcode BK97746 Available Place a Hold

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