Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
Gorde:
| Egile nagusia: | |
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| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Nairobi :
Daystar University,
2010.
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| Gaiak: | |
| Etiketak: |
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| Alearen deskribapena: | A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administration in Marketing and Strategic Management. |
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| Deskribapen fisikoa: | xii, 86 p. : ill. |
| Bibliografia: | Includes bibliographical references and index. |