Qualitative research methods in public relations and marketing communications /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Routledge,
2011.
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| Edition: | 2nd ed. |
| Subjects: | |
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| 100 | 1 | |a Daymon, Christine. | |
| 245 | 1 | 0 | |a Qualitative research methods in public relations and marketing communications / |c Christine Daymon and Immy Holloway. |
| 250 | |a 2nd ed. | ||
| 260 | |a New York, NY : |b Routledge, |c 2011. | ||
| 300 | |a xi, 397 p. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references (p. [370]-386) and index. | ||
| 505 | 0 | |a The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off. | |
| 650 | 0 | |a Corporations |x Public relations |x Research |x Methodology. | |
| 650 | 0 | |a Marketing research |x Methodology. | |
| 650 | 0 | |a Public relations |x Research |x Methodology. | |
| 650 | 0 | |a Qualitative research. | |
| 700 | 1 | |a Holloway, Immy. | |
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