Qualitative research methods in public relations and marketing communications /

Qualitative research methods in public relations and marketing communications /

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Bibliographic Details
Main Author: Daymon, Christine
Other Authors: Holloway, Immy
Format: Book
Language:English
Published: New York, NY : Routledge, 2011.
Edition:2nd ed.
Subjects:
Corporations > Public relations > Research > Methodology.
Marketing research > Methodology.
Public relations > Research > Methodology.
Qualitative research.
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Description
Physical Description:xi, 397 p. ; 25 cm.
Bibliography:Includes bibliographical references (p. [370]-386) and index.
ISBN:0203846540 (ebook)
0415471176 (hardback)
0415471184 (pbk.)
9780203846544 (ebook)
9780415471176 (hardback)
9780415471183 (pbk.)

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