APA (7th ed.) Citation

Daymon, C., & Holloway, I. (2011). Qualitative research methods in public relations and marketing communications (2nd ed.). Routledge.

Chicago Style (17th ed.) Citation

Daymon, Christine, and Immy Holloway. Qualitative Research Methods in Public Relations and Marketing Communications. 2nd ed. New York, NY: Routledge, 2011.

MLA (9th ed.) Citation

Daymon, Christine, and Immy Holloway. Qualitative Research Methods in Public Relations and Marketing Communications. 2nd ed. Routledge, 2011.