Daymon, C., & Holloway, I. (2011). Qualitative research methods in public relations and marketing communications (2nd ed.). Routledge.

Daymon, Christine, and Immy Holloway. Qualitative Research Methods in Public Relations and Marketing Communications. 2nd ed. New York, NY: Routledge, 2011.

Daymon, Christine, and Immy Holloway. Qualitative Research Methods in Public Relations and Marketing Communications. 2nd ed. Routledge, 2011.