Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /

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Bibliographic Details
Main Author: Danesi, Marcel
Format: Book
Language:English
Published: Lanham : Rowman & Littlefield Publishers, c2008.
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Athi-River Campus: Open Shelves

Holdings details from Athi-River Campus: Open Shelves
Call Number: HF5823.D255 2008
Barcode BK103357 Available Place a Hold
Barcode BK103376 Available Place a Hold
Barcode BK103377 Available Place a Hold
Barcode BK103358 Available Place a Hold

Nairobi Campus: Open Shelves

Holdings details from Nairobi Campus: Open Shelves
Call Number: HF5823.D255 2008
Barcode BK103374 Available Place a Hold
Barcode BK103375 Available Place a Hold