Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /

Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /

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Bibliographic Details
Main Author: Danesi, Marcel
Format: Book
Language:English
Published: Lanham : Rowman & Littlefield Publishers, c2008.
Subjects:
Advertising.
Consumer behavior.
Marketing.
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