Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Danesi, Marcel
Hōputu: Pukapuka
Reo:Ingarihi
I whakaputaina: Lanham : Rowman & Littlefield Publishers, c2008.
Ngā marau:
Ngā Tūtohu: Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!