Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /

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Bibliographic Details
Main Author:	Danesi, Marcel
Format:	Book
Language:	English
Published:	Lanham : Rowman & Littlefield Publishers, c2008.
Subjects:	Advertising. Consumer behavior. Marketing.
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Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys / by Danesi, Marcel

Published 2008

Book