Danesi, M. (2008). Why it sells: Decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys. Rowman & Littlefield Publishers.
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Chicago Style (17th ed.) Zitazioa
Danesi, Marcel. Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys. Lanham: Rowman & Littlefield Publishers, 2008.
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MLA (9th ed.) Zitazioa
Danesi, Marcel. Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys. Rowman & Littlefield Publishers, 2008.
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