Danesi, M. (2008). Why it sells: Decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys. Rowman & Littlefield Publishers.
芝加哥风格引文Danesi, Marcel. Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys. Lanham: Rowman & Littlefield Publishers, 2008.
MLA引文Danesi, Marcel. Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys. Rowman & Littlefield Publishers, 2008.
警告：这些引文格式不一定是100％准确.