Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lanham :
Rowman & Littlefield Publishers,
c2008.
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| Subjects: | |
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| Physical Description: | viii, 211 p : ill. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0742555440 : |