Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Lanham :
Rowman & Littlefield Publishers,
c2008.
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MARC
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100 | 1 | |a Danesi, Marcel. | |
245 | 1 | 0 | |a Why it sells : |b decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys / |c Marcel Danesi. |
260 | |a Lanham : |b Rowman & Littlefield Publishers, |c c2008. | ||
300 | |a viii, 211 p : |b ill. | ||
504 | |a Includes bibliographical references and index. | ||
541 | |a Gabby |c Purchase |d August, 2010 | ||
650 | 0 | |a Advertising. | |
650 | 0 | |a Consumer behavior. | |
650 | 0 | |a Marketing. | |
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