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Service marketing : people, technology, strategy /

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Bibliographic Details
Main Author: Lovelock, Christopher
Other Authors: Wirtz, Jochen
Format: Book
Language:English
Published: Boston : Pearson, c2011.
Edition:7th ed.
Subjects:
Customer service > Marketing.
Marketing > Management.
Profesions > Marketing.
Service industries > Marketing.
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Description
Physical Description:648p : ill (some col.)
Bibliography:Includes bibliographical references and index.
ISBN:9780136118749 :

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