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Service marketing : people, technology, strategy /

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Bibliographic Details
Main Author: Lovelock, Christopher
Other Authors: Wirtz, Jochen
Format: Book
Language:English
Published: Boston : Pearson, c2011.
Edition:7th ed.
Subjects:
Customer service > Marketing.
Marketing > Management.
Profesions > Marketing.
Service industries > Marketing.
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Athi-River Campus: Open Shelves

Holdings details from Athi-River Campus: Open Shelves
Call Number: LC3981.Y77 1992
Copy c.1 Available Place a Hold
Copy c.2 Available Place a Hold
Copy c.3 Available Place a Hold

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