Lovelock, C., & Wirtz, J. (2011). Service marketing: People, technology, strategy (7th ed.). Pearson.
Čikaški stil citiranja (17. izdanje)Lovelock, Christopher, i Jochen Wirtz. Service Marketing: People, Technology, Strategy. 7th ed. Boston: Pearson, 2011.
MLA način citiranja (9. izdanje)Lovelock, Christopher, i Jochen Wirtz. Service Marketing: People, Technology, Strategy. 7th ed. Pearson, 2011.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.