Lovelock, C., & Wirtz, J. (2011). Service marketing: People, technology, strategy (7th ed.). Pearson.
Citazione stile Chigago Style (17a edizione)Lovelock, Christopher, e Jochen Wirtz. Service Marketing: People, Technology, Strategy. 7th ed. Boston: Pearson, 2011.
Citatione MLA (9a ed.)Lovelock, Christopher, e Jochen Wirtz. Service Marketing: People, Technology, Strategy. 7th ed. Pearson, 2011.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.