Marketing decision making : analytic framework and cases /
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati :
South-Western Pub. Co.,
c1984.
|
| Edition: | 3rd ed. |
| Subjects: | |
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| 050 | 0 | 0 | |a HF5415.135 |b .M36 1984 |a HF5415 |b .O34 |
| 082 | 0 | |a 658.8/02 |2 19 | |
| 245 | 0 | 0 | |a Marketing decision making : |b analytic framework and cases / |c William F. O'Dell ... [et al.]. |
| 250 | |a 3rd ed. | ||
| 260 | 0 | |a Cincinnati : |b South-Western Pub. Co., |c c1984. | |
| 300 | |a vi, 461 p. : |b ill. ; |c 23 cm. | ||
| 504 | |a Includes bibliographies and index. | ||
| 650 | 0 | |a Marketing |x Decision making |x Case studies. | |
| 650 | 0 | |a Marketing |x Decision making. | |
| 700 | 1 | 0 | |a O'Dell, William F. |q (William Francis), |d 1909-. |
| 908 | |a 061006 | ||
| 942 | |c G | ||
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