Marketing decision making : analytic framework and cases /
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cincinnati :
South-Western Pub. Co.,
c1984.
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| Edition: | 3rd ed. |
| Subjects: | |
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| Physical Description: | vi, 461 p. : ill. ; 23 cm. |
|---|---|
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0538195207 (pbk.) |