The marketing research process : a managerial approach to purchasing relevant information for decision making /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Pacific Palisades, Calif. :
Goodyear Pub. Co.,
c[1972]
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| 008 | 730129s1972 caua bs 00110 eng | ||
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| 100 | 1 | 0 | |a Cox, Keith Kohn. |
| 245 | 1 | 4 | |a The marketing research process : |b a managerial approach to purchasing relevant information for decision making / |c [by] Keith K. Cox and Ben M. Enis. |
| 260 | 0 | |a Pacific Palisades, Calif. : |b Goodyear Pub. Co., |c c[1972] | |
| 300 | |a xiv, 622 p. : |b illus. ; |c 25 cm. | ||
| 504 | |a Includes bibliographies. | ||
| 650 | 0 | |a Decision making. | |
| 650 | 0 | |a Marketing research. | |
| 700 | 1 | 0 | |a Enis, Ben M., |e joint author. |
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