The marketing research process : a managerial approach to purchasing relevant information for decision making /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Pacific Palisades, Calif. :
Goodyear Pub. Co.,
c[1972]
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| Subjects: | |
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| Physical Description: | xiv, 622 p. : illus. ; 25 cm. |
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| Bibliography: | Includes bibliographies. |
| ISBN: | 0876205449 |