The marketing research process : a managerial approach to purchasing relevant information for decision making /

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Bibliographic Details
Main Author:	Cox, Keith Kohn
Other Authors:	Enis, Ben M. (joint author.)
Format:	Book
Language:	English
Published:	Pacific Palisades, Calif. : Goodyear Pub. Co., c[1972]
Subjects:	Decision making. Marketing research.
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