The marketing research process : a managerial approach to purchasing relevant information for decision making /

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書目詳細資料
主要作者:	Cox, Keith Kohn
其他作者:	Enis, Ben M. (joint author.)
格式:	圖書
語言:	英语
出版:	Pacific Palisades, Calif. : Goodyear Pub. Co., c[1972]
主題:	Decision making. Marketing research.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

MARC


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100	1	0	\|a Cox, Keith Kohn.
245	1	4	\|a The marketing research process : \|b a managerial approach to purchasing relevant information for decision making / \|c [by] Keith K. Cox and Ben M. Enis.
260	0		\|a Pacific Palisades, Calif. : \|b Goodyear Pub. Co., \|c c[1972]
300			\|a xiv, 622 p. : \|b illus. ; \|c 25 cm.
504			\|a Includes bibliographies.
650		0	\|a Decision making.
650		0	\|a Marketing research.
700	1	0	\|a Enis, Ben M., \|e joint author.
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