Cox, K. K., & Enis, B. M. (1972). The marketing research process: A managerial approach to purchasing relevant information for decision making. Goodyear Pub. Co..
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Chicago Style (17th ed.) Citation
Cox, Keith Kohn, and Ben M. Enis. The Marketing Research Process: A Managerial Approach to Purchasing Relevant Information for Decision Making. Pacific Palisades, Calif.: Goodyear Pub. Co., 1972.
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MLA (9th ed.) Citation
Cox, Keith Kohn, and Ben M. Enis. The Marketing Research Process: A Managerial Approach to Purchasing Relevant Information for Decision Making. Goodyear Pub. Co., 1972.
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Warning: These citations may not always be 100% accurate.