APA (7th ed.) Citation

Cox, K. K., & Enis, B. M. (1972). The marketing research process: A managerial approach to purchasing relevant information for decision making. Goodyear Pub. Co..

Chicago Style (17th ed.) Citation

Cox, Keith Kohn, and Ben M. Enis. The Marketing Research Process: A Managerial Approach to Purchasing Relevant Information for Decision Making. Pacific Palisades, Calif.: Goodyear Pub. Co., 1972.

MLA (9th ed.) Citation

Cox, Keith Kohn, and Ben M. Enis. The Marketing Research Process: A Managerial Approach to Purchasing Relevant Information for Decision Making. Goodyear Pub. Co., 1972.