Strategic marketing /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw Hill, Irwin,
c2003.
|
| Edition: | 7th ed. |
| Series: | The McGraw Hill, Irwin series in marketing
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 0000025140 | ||
| 005 | 20181117020004.0 | ||
| 008 | 060628s1987 ilua b 00110 eng | ||
| 010 | |a 86082214 | ||
| 020 | |a 0071151613 | ||
| 040 | |a Daystar |d Conyango | ||
| 050 | 0 | 0 | |a HF5415.135 |b .C72 |
| 100 | 1 | 0 | |a Cravens, David W. |
| 245 | 1 | 0 | |a Strategic marketing / |c David W. Cravens, Nigel F Piercy. |
| 250 | |a 7th ed. | ||
| 260 | 0 | |a Boston : |b McGraw Hill, Irwin, |c c2003. | |
| 300 | |a xvii,843 p. : |b ill. | ||
| 440 | 4 | |a The McGraw Hill, Irwin series in marketing | |
| 504 | |a Includes bibliographies and index. | ||
| 650 | 0 | |a Marketing |x Decision making. | |
| 650 | 0 | |a Marketing |x Management. | |
| 908 | |a 060628 | ||
| 942 | |c G |0 1 | ||
| 952 | |0 0 |1 0 |4 0 |6 HF_5415_135000000000000_C72 |7 0 |9 79783 |a DUA |b DUA |c GC |d 2017-09-28 |l 0 |o HF5415.135.C72 |p BK011981 |r 2017-09-28 00:00:00 |t c.2 |w 2017-09-28 |x 63051 |y G | ||
| 952 | |0 0 |1 0 |4 0 |6 HF_5415_135000000000000_C72 |7 0 |9 79784 |a DUN |b DUN |c GC |d 2017-09-28 |l 1 |o HF5415.135.C72 |p BK028259 |r 2018-12-10 00:00:00 |s 2018-11-16 |t c.3 |w 2017-09-28 |x 63052 |y G | ||
| 989 | |a 1488783258 | ||
| 999 | |c 40820 |d 40820 | ||