Cita APA (7a ed.)
Cravens, D. W. (2003). Strategic marketing (7th ed.). McGraw Hill, Irwin.
Cita Chicago Style (17a ed.)
Cravens, David W. Strategic Marketing. 7th ed. Boston: McGraw Hill, Irwin, 2003.
Cita MLA (9a ed.)
Cravens, David W. Strategic Marketing. 7th ed. McGraw Hill, Irwin, 2003.
Precaución: Estas citas no son 100% exactas.