APA (7th ed.) Zitazioa
Cravens, D. W. (2003). Strategic marketing (7th ed.). McGraw Hill, Irwin.
Chicago Style (17th ed.) Zitazioa
Cravens, David W. Strategic Marketing. 7th ed. Boston: McGraw Hill, Irwin, 2003.
MLA (9th ed.) Zitazioa
Cravens, David W. Strategic Marketing. 7th ed. McGraw Hill, Irwin, 2003.
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